Leadership Team
At EcoStar, we’re proud to produce synthetic roofing materials that stand the test of time, but longevity isn’t exclusive to our products.
We’re a family business committed to strong values, and our longstanding employees reflect that commitment; whether they’ve served our customers before the turn of the century or long after, their shared integrity remains the same.


Rob Helenbrook
General Manager

Ed Staroba
Managing Director

Dennis Paliaga
National Sales Manager

Katie McCarthy
Marketing Manager
Our Founders
The Staroba family’s legacy as pioneers in synthetic roofing dates back to the 70s, with the creation of the recycled rubber and plastic formula Starloy, the precursor to the recycled composite blend we use today.
In the decades since, this first-to-market team has remained a family-owned and operated business. With the Staroba family still at the heart of EcoStar, their deeply rooted values of integrity, longevity, and sustainability are central to our identity and crucial to the difference our customers can feel.

Barbara Staroba
President

Miro Staroba
Vice President