Survey Results Show Quality and Performance Continue to be Important in Brand Loyalty.
Green Builder Media recently announced its annual 2016 Readers’ Choice Award winners. Many of the top brands have put a larger emphasis on durability and connected technology as well as ramping up research and development. Quality and performance continue to be the most significant factor that influences brand loyalty with online reviews and forums making it more difficult for companies to hide behind false claims of performance. 65% of those polled said they research a brand’s “green” authenticity by using third-party sources.
“If you compare year to year, you see which brands are telling their sustainability story effectively,” says Power. “For example, BASF has made huge strides in the siding category, and Sherwin-Williams, which was hardly on the green “radar” a few years ago, is now perceived as a leading eco-friendly paint brand. This survey tells you a lot about where green professionals put their trust.”
Quality and performance continue to be the most significant factor that influences brand loyalty with online reviews and forums making it more difficult for companies to hide behind false claims of performance.
Windows and insulation ranked number 1 and 2 as the categories that are “most influenced by green building and sustainability considerations” while GE took top honors as the brand associated most with sustainable products and environmental stewardship
Some of the winners include:
- EcoStar – Synthetic Slate & Shake Roofing, Greenest Roofing Products
- Andersen Windows – Greenest Window and Door Products
- Owens Corning – Greenest Insulation Products
- Delta Breez – Greenest Ventilation Fan
Click to view the full survey results from the 2016 Readers’ Choice awards.
About Green Builder® Media
Green Builder Media is the nation’s leading media company focused on green building and sustainable living. With a comprehensive suite of content marketing, digital, social, and print media options, high-profile demonstration projects, market research, and live events, Green Builder Media offers a blend of visionary and practical information covering a broad spectrum of sustainable living topics, including Internet of Things, smart home technologies, energy efficiency, water conservation, indoor air quality, resilient housing, renewables and clean transportation. For more information, visit us at www.greenbuildermedia.com.
About Green Builder® Magazine
Green Builder magazine is the building industry’s leading magazine focused on green building and sustainable development. Green Builder offers practical, cost-effective information to a community of the most advanced building professionals across the country. The magazine’s nationally award winning editorial team blends top-quality visionary content with sophisticated design to generate an unforgettable publication that addresses the most important issues of our time.