Our Story
Still Out Ahead After All These Years
The EcoStar origin story takes us back to the 70’s, with the creation of StarLoy (Staroba Alloy), a formula of recycled rubber and plastic that would serve as the foundation from which our industry-leading products – first produced and brought to market in 1993 – would evolve.
In 2010, the Staroba family brought all parts of the business – manufacturing, sales and marketing – home to Holland, New York as EcoStar LLC.
So how does a first-to-market team stay best-in-market for over 30 years? How does the trailblazer stay on top?
A Pioneer in Synthetic Roofing Products
Well, to start, our products are outstanding. Ecologically, aesthetically, and even economically.
EcoStar premium synthetic slate and shake roofing tiles are made of up to 80% recycled plastics and rubbers – requiring no trees to be cut or stones to be quarried, and diverting millions of pounds of scrap rubber and plastic from landfills every single year.
And unlike our competitors, our products’ durability is proven. Heck, we’ve got customer roofs that’ve lasted longer than these companies have existed – remarkable roofs, still standing strong, for 30-odd years and counting.
When you combine that sustainability and demonstrated durability, and then factor in the availability of cool roof colors, you know that in the long run, you’re going to save yourself some money and save some of our shared resources – while having a beautiful roof to show for it.
A Family Business that Puts Quality First
But while our products are impressive, so are our people.
We’re a family business, with strong values, and a dogged determination to do right by our customers – homeowners, contractors, and everybody else – every time, no matter what. And for as long as our products last, some of our people have been around just as long, with a number of them serving our customers since before the turn of the century.
That’s how we’re able to offer the best of both worlds: personalized customer service backed by industry-leading products and exceptionally fast lead times.
And after more than 30 years leading the category we helped create, customers know exactly what they can expect from EcoStar: quality that lasts.
From Our Family to Yours
